The Rise of 'embedded Finance' - Is it a Profit or a Threat to Traditional Banks?

[RomeAugustine]

Let's talk on competition. These embedded services are often designed to compete straight with standard banks - providing rewards, cashback, or personalized financial advice. Does this ultimately profit consumers, or does it easily shift the competitive landscape and create a more fragmented market? Is there a genuine profit for customers in terms of choice, or just a race to the bottom on pricing and convenience?